Super Floral Show, Charlotte, North Carolina —ScentAir Technologies, a Santa Barbara CA company, has teamed up with KaBloom, a Boston, MA company, the fastest growing floral retailer, to provide fresh flowers with scent marketing.

June 16, 2004 -- Super Floral Show, Charlotte, North Carolina —ScentAir Technologies, a Santa Barbara CA company, has teamed up with a Boston, MA company, KaBloom, the fastest growing floral retailer, to provide fresh flowers with scent marketing. “ScentAir adds a new, compelling dimension to floral displays at point-of-sale,” says Forrest Fleming, CEO of ScentAir Technologies.

As consumers walk by the KaBloom display there is a motion sensor that emits a brief controllable floral scent zone. “ScentAir adds back floral aroma at point-of-sale since refrigeration suppresses the natural aroma of flowers. ScentAir promises to be a consistent and inexpensive way of sampling fresh flowers, where scent is a primary attribute of the product. ScentAir studies show double-digit sales increase when adding floral aroma at point-of-sale,” adds Fleming

ScentAir Technologies, the leading in-store provider of scent marketing and scent sampling for brands and retailers, offers patented scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.